Adecco 
Adecco Group is one of the world's leading providers of workforce solutions, connecting millions of candidates with employers globally. To strengthen digital engagement with both candidates and corporate clients, Adecco launched a marketing transformation initiative based on Salesforce technologies.
360Asklogix supported the rollout of Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) to enable more targeted campaigns, automate marketing processes, and improve lead management.
Adecco needed to modernize its marketing capabilities across multiple markets. Key challenges included:
- Fragmented marketing tools across regions.
- Limited automation in lead nurturing and candidate engagement.
- Lack of integration between marketing campaigns and sales teams.
The Goal: A single source of truth to manage B2B ad revenue and B2C audience journeys simultaneously.
360Asklogix supported the deployment and rollout of Marketing Cloud and Pardot to enable:
- Automated marketing campaigns for candidate and client engagement.
- Lead nurturing and scoring through Pardot.
- Improved alignment between marketing and sales teams.
- Better segmentation and personalization of communications.
Following the Marketing Cloud and Pardot rollout, Adecco achieved the following outcomes:
| Metric | Result |
| Marketing Automation | Improved marketing automation and campaign efficiency. |
| Sales & Marketing Alignment | Stronger collaboration between marketing and sales teams. |
| Personalized Communication | More personalized communication with candidates and clients. |
| Overall Outcome | A scalable Salesforce marketing platform enabling Adecco to strengthen digital engagement and improve lead conversion across its recruitment ecosystem. |
