Case Study: Save the Children UK 
Driving a Salesforce CRM Transformation Program for Save the Children UK
1. Executive Summary
Save the Children UK works to improve the lives of children in the UK and around the world through humanitarian, educational, and advocacy programs.
To strengthen donor engagement and modernize its fundraising operations, the organization launched a Salesforce-based CRM transformation program aimed at improving donor relationship management and fundraising activities.
360Asklogix provided program management support, coordinating stakeholders, structuring governance, and ensuring the successful delivery of the CRM initiative.
To strengthen donor engagement and modernize its fundraising operations, the organization launched a Salesforce-based CRM transformation program aimed at improving donor relationship management and fundraising activities.
360Asklogix provided program management support, coordinating stakeholders, structuring governance, and ensuring the successful delivery of the CRM initiative.
2. The Challenges
The CRM program involved multiple internal teams and external partners.
The key challenges were:
- Coordinating fundraising, digital, and IT teams
- Managing multiple Salesforce workstreams within the program
- Ensuring alignment between implementation partners and internal teams
3. The Solution
360Asklogix supported the program through a structured Salesforce governance and delivery framework.
Key Contributions:
- Establishment of program governance and reporting structures
- Coordination between business teams and implementation partners
- Tracking milestones, risks, and overall program progress
4. Business Impact
Following the Salesforce program implementation, Save the Children UK achieved:
| Metric | Result |
| Program Governance | Improved governance and visibility of the CRM program |
| Team Coordination | Better coordination between fundraising, digital, and IT teams |
| Salesforce Deployment | Structured deployment of the Salesforce platform |
| Overall Outcome | A well-governed CRM transformation program enabling stronger donor engagement and fundraising capabilities |
