Roche

Roche is one of the world's leading pharmaceutical and diagnostics companies, operating in highly regulated global markets. To strengthen its commercial operations and improve engagement with healthcare professionals, Roche launched a transformation initiative based on Veeva CRM built on Salesforce.

360Asklogix provided project management assistance (PMO support) to help coordinate the implementation, manage stakeholders, and ensure alignment between business teams, IT, and implementation partners.

Deploying a CRM platform in the pharmaceutical industry involves complex requirements due to regulatory constraints and multi-country operations. Roche faced several challenges:

• A complex stakeholder landscape requiring coordination between medical representatives, compliance teams, IT departments, and external implementation partners.
• Regulatory and compliance requirements, with the platform needing to comply with strict pharmaceutical regulations governing interactions with healthcare professionals.
• Multi-country deployment requiring alignment across multiple markets while respecting local operational constraints.

The Goal: A controlled, structured deployment of Veeva CRM on Salesforce, improving management of healthcare professional interactions while ensuring regulatory compliance.

360Asklogix provided project management and PMO support throughout the implementation lifecycle, enabling:

• A structured governance framework including steering committees, project tracking and reporting, and risk and dependency management.
• Coordination between business stakeholders, IT teams, and implementation partners to ensure alignment on priorities and delivery timelines.
• Tools and processes to track delivery milestones, resource planning, and issue resolution.
• Change management support to ensure business teams were prepared for the new CRM platform.

Following the PMO engagement, Roche achieved the following outcomes: