{"id":10162,"date":"2026-07-10T12:52:43","date_gmt":"2026-07-10T10:52:43","guid":{"rendered":"https:\/\/www.360asklogix.com\/?page_id=10162"},"modified":"2026-07-10T12:54:44","modified_gmt":"2026-07-10T10:54:44","slug":"case-study-sony-mobile","status":"publish","type":"page","link":"https:\/\/www.360asklogix.com\/fr\/clients\/case-study-sony-mobile\/","title":{"rendered":"Case Study : Sony Mobile"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div style=\"font-size:2.0rem; margin-bottom:30px;\">D\u00e9ploiement global de Salesforce CRM.<\/div>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">1. R\u00e9sum\u00e9 ex\u00e9cutif<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Sony Mobile Communications g\u00e8re des relations commerciales avec des <b>op\u00e9rateurs t\u00e9l\u00e9coms, distributeurs et partenaires retail<\/b> dans de nombreux march\u00e9s \u00e0 travers le monde.<\/span><\/p>\n<p><span style=\"font-size: large;\">Afin d'am\u00e9liorer la coordination commerciale et d'obtenir une meilleure visibilit\u00e9 sur les activit\u00e9s de vente, Sony Mobile a lanc\u00e9 un <b>programme global de d\u00e9ploiement de Salesforce CRM<\/b>.<\/span><\/p>\n<p><span style=\"font-size: large;\"><b>360Asklogix<\/b> a accompagn\u00e9 l'impl\u00e9mentation de <b>Salesforce Sales Cloud<\/b>, permettant de standardiser les processus CRM et de structurer la gestion des relations clients \u00e0 l'\u00e9chelle internationale.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">2. Les enjeux<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Sony Mobile devait r\u00e9soudre plusieurs probl\u00e9matiques :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Donn\u00e9es clients et partenaires <b>fragment\u00e9es entre r\u00e9gions<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Manque de visibilit\u00e9 sur le <b>pipeline commercial global<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Processus CRM <b>h\u00e9t\u00e9rog\u00e8nes selon les march\u00e9s<\/b>.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">3. La solution<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">360Asklogix a accompagn\u00e9 le <b>d\u00e9ploiement international de Salesforce Sales Cloud<\/b> afin de :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Centraliser la gestion des <b>comptes op\u00e9rateurs t\u00e9l\u00e9coms<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Standardiser le <b>suivi des opportunit\u00e9s commerciales<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Am\u00e9liorer le <b>reporting des performances commerciales<\/b>.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">4. Impact<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Suite \u00e0 ce d\u00e9ploiement, Sony Mobile a obtenu les r\u00e9sultats suivants :<\/span><\/p>\n<style>\n  \/* Metric table (30% \/ 70%) *\/   \n  ol, ul {\n    padding-left: 0rem;\n  }  \n  .heading-bg{\n    background: #d8eefb;\n    border-left: 6px solid #0b77b6;\n    padding: 10px 14px;\n    font-weight: 800;\n    border-radius: 6px;\n    margin-bottom:30px;\n}\n  table.metric-table{\n    width: 100%;\n    border: 1px solid #000;\n    border-collapse: collapse;\n    table-layout: fixed; \/* keeps 30\/70 widths consistent *\/\n  }\n  table.metric-table td{ \n    border: 1px solid #000;\n    padding: 10px;\n    vertical-align: top;\n    font-size: large;\n    word-wrap: break-word;\n    overflow-wrap: anywhere;\n  }\n.container .content ul{\n    list-style-type: disc !important;\n    list-style-position: outside;\n  }\n  .container .content ul li{\n    display: list-item !important;\n  }\n.casestudy-logo {\n    height: 40px !important;\n}\n<\/style>\n<table class=\"metric-table\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin-bottom:50px;\">\n<colgroup>\n<col style=\"width:30%;\">\n<col style=\"width:70%;\">\n  <\/colgroup>\n<thead>\n<tr>\n<td><b>Indicateur<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Visibilit\u00e9 du Pipeline Commercial<\/b><\/td>\n<td>Meilleure visibilit\u00e9 sur les opportunit\u00e9s commerciales globales.<\/td>\n<\/tr>\n<tr>\n<td><b>Harmonisation des Processus CRM<\/b><\/td>\n<td>Harmonisation des processus CRM entre r\u00e9gions.<\/td>\n<\/tr>\n<tr>\n<td><b>Coordination des \u00c9quipes Commerciales<\/b><\/td>\n<td>Am\u00e9lioration de la coordination entre \u00e9quipes commerciales.<\/td>\n<\/tr>\n<tr>\n<td><b>R\u00e9sultat Global<\/b><\/td>\n<td>Une <b>plateforme CRM Salesforce unifi\u00e9e<\/b> permettant \u00e0 Sony Mobile de piloter plus efficacement ses activit\u00e9s commerciales internationales.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9ploiement global de Salesforce CRM. 1. R\u00e9sum\u00e9 ex\u00e9cutif Sony Mobile Communications g\u00e8re des relations commerciales avec des op\u00e9rateurs t\u00e9l\u00e9coms, distributeurs et partenaires retail dans de nombreux march\u00e9s \u00e0 travers le monde. Afin d'am\u00e9liorer la coordination commerciale et d'obtenir une meilleure visibilit\u00e9 sur les activit\u00e9s de vente, Sony Mobile a lanc\u00e9 un programme global de d\u00e9ploiement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10079,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-study.php","meta":{"footnotes":""},"class_list":["post-10162","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study : Sony Mobile - Asklogix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.360asklogix.com\/clients\/case-study-sony-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study : Sony Mobile - Asklogix\" \/>\n<meta property=\"og:description\" content=\"D\u00e9ploiement global de Salesforce CRM. 1. 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