{"id":10195,"date":"2026-07-13T10:52:56","date_gmt":"2026-07-13T08:52:56","guid":{"rendered":"https:\/\/www.360asklogix.com\/client\/case-study-total\/"},"modified":"2026-07-13T10:55:46","modified_gmt":"2026-07-13T08:55:46","slug":"case-study-total","status":"publish","type":"page","link":"https:\/\/www.360asklogix.com\/fr\/client\/case-study-total\/","title":{"rendered":"Case Study : Total"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div style=\"font-size:2.0rem; margin-bottom:30px;\">Harmonisation d'un programme CRM global avec Salesforce.<\/div>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">1. R\u00e9sum\u00e9 ex\u00e9cutif<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">La division <b>Marketing &amp; Services de TotalEnergies<\/b> g\u00e8re un r\u00e9seau mondial de stations-service, partenaires commerciaux et clients B2B.<\/span><\/p>\n<p><span style=\"font-size: large;\">Afin d'am\u00e9liorer la gestion de la relation client et d'harmoniser les processus commerciaux, l'entreprise a lanc\u00e9 un <b>programme global d'harmonisation CRM bas\u00e9 sur Salesforce<\/b>.<\/span><\/p>\n<p><span style=\"font-size: large;\"><b>360Asklogix<\/b> a accompagn\u00e9 ce programme en apportant son expertise en <b>pilotage de programme et harmonisation CRM<\/b>.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">2. Les enjeux<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">La division op\u00e8re dans de nombreux pays avec des syst\u00e8mes et processus diff\u00e9rents :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Multiplicit\u00e9 des <b>outils CRM locaux<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Processus commerciaux <b>h\u00e9t\u00e9rog\u00e8nes<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Visibilit\u00e9 globale <b>limit\u00e9e<\/b> sur les activit\u00e9s commerciales.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">3. La solution<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">360Asklogix a accompagn\u00e9 la mise en place d'un <b>cadre CRM global bas\u00e9 sur Salesforce<\/b>, comprenant :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Un <b>mod\u00e8le CRM standardis\u00e9<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Une <b>gouvernance programme internationale<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Une <b>adaptation locale<\/b> aux besoins des march\u00e9s.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">4. Impact<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Suite \u00e0 cette initiative, les r\u00e9sultats suivants ont \u00e9t\u00e9 obtenus :<\/span><\/p>\n<style>\n  \/* Metric table (30% \/ 70%) *\/   \n  ol, ul {\n    padding-left: 0rem;\n  }  \n  .heading-bg{\n    background: #d8eefb;\n    border-left: 6px solid #0b77b6;\n    padding: 10px 14px;\n    font-weight: 800;\n    border-radius: 6px;\n    margin-bottom:30px;\n}\n  table.metric-table{\n    width: 100%;\n    border: 1px solid #000;\n    border-collapse: collapse;\n    table-layout: fixed; \/* keeps 30\/70 widths consistent *\/\n  }\n  table.metric-table td{ \n    border: 1px solid #000;\n    padding: 10px;\n    vertical-align: top;\n    font-size: large;\n    word-wrap: break-word;\n    overflow-wrap: anywhere;\n  }\n.container .content ul{\n    list-style-type: disc !important;\n    list-style-position: outside;\n  }\n  .container .content ul li{\n    display: list-item !important;\n  }\n.casestudy-logo {\n    height: 40px !important;\n}\n<\/style>\n<table class=\"metric-table\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin-bottom:50px;\">\n<colgroup>\n<col style=\"width:30%;\">\n<col style=\"width:70%;\">\n  <\/colgroup>\n<thead>\n<tr>\n<td><b>Indicateur<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Harmonisation CRM<\/b><\/td>\n<td>Harmonisation des processus CRM.<\/td>\n<\/tr>\n<tr>\n<td><b>Visibilit\u00e9 du pipeline<\/b><\/td>\n<td>Meilleure visibilit\u00e9 sur le pipeline global.<\/td>\n<\/tr>\n<tr>\n<td><b>Collaboration si\u00e8ge &amp; pays<\/b><\/td>\n<td>Renforcement de la collaboration entre le si\u00e8ge et les pays.<\/td>\n<\/tr>\n<tr>\n<td><b>R\u00e9sultat Global<\/b><\/td>\n<td>Un <b>cadre CRM Salesforce harmonis\u00e9<\/b> soutenant la transformation digitale des activit\u00e9s Marketing &amp; Services de TotalEnergies.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Harmonisation d'un programme CRM global avec Salesforce. 1. R\u00e9sum\u00e9 ex\u00e9cutif La division Marketing &amp; Services de TotalEnergies g\u00e8re un r\u00e9seau mondial de stations-service, partenaires commerciaux et clients B2B. Afin d'am\u00e9liorer la gestion de la relation client et d'harmoniser les processus commerciaux, l'entreprise a lanc\u00e9 un programme global d'harmonisation CRM bas\u00e9 sur Salesforce. 360Asklogix a accompagn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10091,"parent":10100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-study.php","meta":{"footnotes":""},"class_list":["post-10195","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study : Total - Asklogix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.360asklogix.com\/client\/case-study-total\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study : Total - Asklogix\" \/>\n<meta property=\"og:description\" content=\"Harmonisation d&#039;un programme CRM global avec Salesforce. 1. 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