{"id":10211,"date":"2026-09-08T07:33:20","date_gmt":"2026-09-08T05:33:20","guid":{"rendered":"https:\/\/www.360asklogix.com\/client\/mercedes-benz\/"},"modified":"2026-09-08T07:35:16","modified_gmt":"2026-09-08T05:35:16","slug":"mercedes-benz","status":"publish","type":"page","link":"https:\/\/www.360asklogix.com\/fr\/client\/mercedes-benz\/","title":{"rendered":"Mercedes-Benz"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div style=\"font-size:2.0rem; margin-bottom:30px;\">Optimisation de la relation client et du r\u00e9seau de concessionnaires avec Salesforce.<\/div>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">1. R\u00e9sum\u00e9<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\"><b>Mercedes-Benz<\/b> souhaitait am\u00e9liorer la gestion de la relation client et renforcer la collaboration avec son r\u00e9seau mondial de concessionnaires.<\/span><\/p>\n<p><span style=\"font-size: large;\"><b>360Asklogix<\/b> a accompagn\u00e9 la mise en \u0153uvre d'une <b>plateforme Salesforce (Sales Cloud et Service Cloud)<\/b> permettant de centraliser les donn\u00e9es clients et de mieux piloter les activit\u00e9s commerciales.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">2. Les Enjeux<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Mercedes-Benz \u00e9tait confront\u00e9e \u00e0 plusieurs d\u00e9fis op\u00e9rationnels :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Donn\u00e9es clients fragment\u00e9es entre concessions et syst\u00e8mes r\u00e9gionaux.<\/span><\/li>\n<li><span style=\"font-size: large;\">Visibilit\u00e9 limit\u00e9e sur les pipelines de vente.<\/span><\/li>\n<li><span style=\"font-size: large;\">Parcours client g\u00e9r\u00e9 dans plusieurs syst\u00e8mes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><b>L'Objectif :<\/b> Une plateforme CRM centralis\u00e9e pour piloter les leads, les comptes et les demandes clients \u00e0 l'\u00e9chelle du r\u00e9seau.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">3. La Solution<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">360Asklogix a d\u00e9ploy\u00e9 une <b>plateforme Salesforce<\/b> permettant :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">La gestion centralis\u00e9e des <b>leads, comptes et opportunit\u00e9s<\/b>.<\/span><\/li>\n<li><span style=\"font-size: large;\">Un meilleur suivi des performances des concessionnaires.<\/span><\/li>\n<li><span style=\"font-size: large;\">La gestion des demandes clients via <b>Service Cloud<\/b>.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">4. Impact<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Suite au d\u00e9ploiement de Salesforce, Mercedes-Benz a obtenu les r\u00e9sultats suivants :<\/span><\/p>\n<style>\n  \/* Metric table (30% \/ 70%) *\/   \n  ol, ul {\n    padding-left: 0rem;\n  }  \n  .heading-bg{\n    background: #d8eefb;\n    border-left: 6px solid #0b77b6;\n    padding: 10px 14px;\n    font-weight: 800;\n    border-radius: 6px;\n    margin-bottom:30px;\n}\n  table.metric-table{\n    width: 100%;\n    border: 1px solid #000;\n    border-collapse: collapse;\n    table-layout: fixed; \/* keeps 30\/70 widths consistent *\/\n  }\n  table.metric-table td{ \n    border: 1px solid #000;\n    padding: 10px;\n    vertical-align: top;\n    font-size: large;\n    word-wrap: break-word;\n    overflow-wrap: anywhere;\n  }\n.container .content ul{\n    list-style-type: disc !important;\n    list-style-position: outside;\n  }\n  .container .content ul li{\n    display: list-item !important;\n  }\n.casestudy-logo {\n    height: 40px !important;\n}\n<\/style>\n<table class=\"metric-table\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin-bottom:50px;\">\n<colgroup>\n<col style=\"width:30%;\">\n<col style=\"width:70%;\">\n  <\/colgroup>\n<thead>\n<tr>\n<td><b>Indicateur<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Vision Client<\/b><\/td>\n<td>Vision consolid\u00e9e du parcours client.<\/td>\n<\/tr>\n<tr>\n<td><b>Visibilit\u00e9 Commerciale<\/b><\/td>\n<td>Meilleure visibilit\u00e9 sur l'activit\u00e9 commerciale.<\/td>\n<\/tr>\n<tr>\n<td><b>Collaboration R\u00e9seau<\/b><\/td>\n<td>Collaboration renforc\u00e9e entre le si\u00e8ge et le r\u00e9seau de concessionnaires.<\/td>\n<\/tr>\n<tr>\n<td><b>R\u00e9sultat Global<\/b><\/td>\n<td>Une <b>plateforme Salesforce centralis\u00e9e<\/b> permettant \u00e0 Mercedes-Benz de renforcer le pilotage de sa relation client et de son r\u00e9seau de concessionnaires.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Optimisation de la relation client et du r\u00e9seau de concessionnaires avec Salesforce. 1. R\u00e9sum\u00e9 Mercedes-Benz souhaitait am\u00e9liorer la gestion de la relation client et renforcer la collaboration avec son r\u00e9seau mondial de concessionnaires. 360Asklogix a accompagn\u00e9 la mise en \u0153uvre d'une plateforme Salesforce (Sales Cloud et Service Cloud) permettant de centraliser les donn\u00e9es clients et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10074,"parent":10100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-study.php","meta":{"footnotes":""},"class_list":["post-10211","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes-Benz - Asklogix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.360asklogix.com\/fr\/client\/mercedes-benz\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz - Asklogix\" \/>\n<meta property=\"og:description\" content=\"Optimisation de la relation client et du r\u00e9seau de concessionnaires avec Salesforce. 1. 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