{"id":1783,"date":"2019-01-11T16:32:24","date_gmt":"2019-01-11T15:32:24","guid":{"rendered":"https:\/\/www.asklogix.com\/?p=1783\/"},"modified":"2022-07-26T23:43:31","modified_gmt":"2022-07-26T21:43:31","slug":"que-faut-il-prendre-en-compte-dans-une-sales-force-strategy","status":"publish","type":"post","link":"https:\/\/www.360asklogix.com\/fr\/que-faut-il-prendre-en-compte-dans-une-sales-force-strategy\/","title":{"rendered":"Comprendre mieux la strat\u00e9gie de Salesforce"},"content":{"rendered":"

\"\"Qu’est-ce que Salesforce<\/strong> ? Il s’agit d’une soci\u00e9t\u00e9 de logiciels en nuage bas\u00e9e \u00e0 San Francisco, en Californie. Ses produits comprennent l’analyse, le service client, l’automatisation du marketing et le d\u00e9veloppement d’applications. En outre, ses entrep\u00f4ts de donn\u00e9es centralis\u00e9s sont stock\u00e9s dans un sch\u00e9ma de base de donn\u00e9es unique.<\/p>\n

Vous pouvez avoir plusieurs locataires sur un seul serveur logiciel. Il est \u00e9galement rentable, car il utilise un mod\u00e8le de d\u00e9veloppement bas\u00e9 sur les m\u00e9tadonn\u00e9es. Vous voulez en savoir plus sur cet outil de CRM ? Nous vous donnons ici tous les d\u00e9tails.<\/p>\n

Quelle est la strat\u00e9gie de Salesforce ?<\/h2>\n

Salesforce<\/a> a \u00e9tabli une norme en mati\u00e8re d\u2019innovation dans les domaines du cloud et du CRM <\/strong>en suivant un rythme in\u00e9dit de trois versions majeures par an au cours des 17 derni\u00e8res ann\u00e9es.<\/p>\n

Aujourd’hui, il est d\u2019autant plus crucial de pouvoir tenir ce rythme sur le plan de l’innovation \u00e0 l’heure o\u00f9 la technologie et les attentes des clients continuent de progresser et de se complexifier \u00bb, commente Mary Wardley, vice-pr\u00e9sidente des applications d\u2019entreprise et des logiciels de CRM chez IDC.<\/p>\n

Salesforce.com souhaite que l’entreprise sociale devienne une r\u00e9alit\u00e9. <\/span><\/strong>\u00abLes entreprises qui r\u00e9ussissent vraiment \u00e0 se concentrer sur leurs clients, \u00e0 former leurs\u00a0 employ\u00e9s, \u00e0 entretenir la bonne culture et \u00e0 d\u00e9velopper un style d’information fluide, seront\u00a0 les grands gagnants d’aujourd’hui\u00bb, George Hu, directeur des op\u00e9rations de Salesforce.com<\/span><\/p>\n

C’est un nouveau monde.<\/strong> C\u2019est maintenant un syst\u00e8me plus ouvert et social<\/strong>. Les entreprises doivent choisir de conserver leurs mod\u00e8les de direction et de contr\u00f4le. S’ils ne s’adaptent pas aux nouvelles r\u00e9alit\u00e9s du march\u00e9, ils dispara\u00eetront.<\/p>\n

Plus que jamais, les entreprises doivent adopter les technologies sociales et mobiles. En d’autres termes, ils ont besoin de nouveaux mod\u00e8les de leadership pour \u00e9tablir des relations solides avec leurs clients. Ce n’est qu’\u00e0 cette condition qu’ils pourront garder une longueur d’avance sur leurs concurrents.
\nLa v\u00e9rit\u00e9 est que si une entreprise veut rester rentable dans les conditions \u00e9conomiques hyper-comp\u00e9titives d’aujourd\u2019hui, elle doit collaborer plus efficacement en interne,\u00a0 dialoguer r\u00e9guli\u00e8rement avec ses clients, cr\u00e9er une communaut\u00e9 d\u2019influenceurs et de leaders\u00a0 d’opinion, mesurer sa performance et s’am\u00e9liorer.<\/strong><\/p>\n

Chaque entreprise doit\u00a0 travailler plus intelligemment\u00a0 et plus efficacement que ses concurrents. Cela n\u00e9cessite de nouveaux outils comme ceux de Salesforce.com qui innove continuellement.<\/span><\/p>\n

N’h\u00e9sitez pas \u00e0 nous contacter pour toute demande d’information<\/a><\/strong><\/p>\n

\"\"<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Qu’est-ce que Salesforce ? Il s’agit d’une soci\u00e9t\u00e9 de logiciels en nuage bas\u00e9e \u00e0 San Francisco, en Californie. Ses produits comprennent l’analyse, le service client, l’automatisation du marketing et le d\u00e9veloppement d’applications. En outre, ses entrep\u00f4ts de donn\u00e9es centralis\u00e9s sont stock\u00e9s dans un sch\u00e9ma de base de donn\u00e9es unique. Vous pouvez avoir plusieurs locataires sur […]<\/p>\n","protected":false},"author":1,"featured_media":1937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69],"class_list":["post-1783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-salesforce-services-financiers"],"acf":[],"yoast_head":"\nComprendre mieux la strat\u00e9gie de Salesforce | Asklogix<\/title>\n<meta name=\"description\" content=\"Chez Asklogix nous vous expliquons en profondeur l'utilit\u00e9 d'une strat\u00e9gie Salesforce. Un logiciel innovant qui peut aider votre entreprise. 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