{"id":1861,"date":"2019-03-29T01:49:18","date_gmt":"2019-03-29T00:49:18","guid":{"rendered":"https:\/\/www.asklogix.com\/?p=1861\/"},"modified":"2022-07-26T23:24:49","modified_gmt":"2022-07-26T21:24:49","slug":"3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds","status":"publish","type":"post","link":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/","title":{"rendered":"Une strat\u00e9gie r\u00e9ussie de Marketing Automatis\u00e9 pour les Gestionnaires d\u2019Actifs"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1490 alignright\" src=\"https:\/\/www.asklogix.com\/wp-content\/uploads\/slide3-300x218.png\" alt=\"Solutions CRM\" width=\"300\" height=\"218\" srcset=\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/slide3-300x218.png 300w, https:\/\/www.360asklogix.com\/wp-content\/uploads\/slide3.png 446w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>L'\u00e9laboration\u00a0d'une<strong> strat\u00e9gie du marketing r\u00e9ussie<\/strong> est un \u00e9l\u00e9ment essentiel du fonctionnement d'une entreprise. C'est pourquoi, chez Asklogix, nous avons pris le temps d'en parler. Parce qu'une bonne strat\u00e9gie fera la diff\u00e9rence dans tout ce que vous entreprenez. Rejoignez-nous pour d\u00e9couvrir les 3 cl\u00e9s d'une <strong>strat\u00e9gie du marketing r\u00e9ussie<\/strong>. Commen\u00e7ons !<\/p>\n<h2>S\u00e9duire les investisseurs, pour les fonds d\u2019investissement, n\u2019est pas une t\u00e2che facile<\/h2>\n<p>Et Internet et les r\u00e9seaux sociaux ont boulevers\u00e9 les attentes et les comportements des <a href=\"https:\/\/www.asklogix.com\/fr\/onboarding-client-pour-les-services-financiers\/\">investisseurs<\/a>. L\u2019investisseur pr\u00e9f\u00e8re maintenant effectuer ses propres recherches et n\u2019appr\u00e9cie pas les <strong>sollicitations commerciales<\/strong> qui ne tombent jamais au bon moment.<\/p>\n<p>Pour relever ce d\u00e9fi, vous devez mettre en place <strong>une strat\u00e9gie de marketing entrant pertinente<\/strong>. En d'autres termes, le contenu \u00e9ducatif et persuasif sera l'\u00e9l\u00e9ment central.<\/p>\n<p>L\u2019objectif est double :<\/p>\n<ul>\n<li>Attirez l\u2019attention de l\u2019acheteur en faisant des recherches sur Internet.<\/li>\n<li>Nourrir vos prospects en pensant \u00e0 l\u2019amener \u00e0 maturit\u00e9.<\/li>\n<\/ul>\n<p>Quelques cl\u00e9s essentielles pour r\u00e9ussir votre op\u00e9ration de charme avec le <a href=\"https:\/\/www.pardot.com\/what-is-marketing-automation\/\">Marketing Automation<\/a> sont :<\/p>\n<h3><span lang=\"FR-CA\">Cl\u00e9 # 1 : Comprendre le comportement du client<\/span><\/h3>\n<p>Il est important d'int\u00e9grer la notion de comportement d'investissement plus large dans votre strat\u00e9gie. C'est parce que c'est une notion fondamentale \u00e0 laquelle on ne peut \u00e9chapper. Lorsque nous parlons de \u00ab comportement \u00bb, nous entendons la connaissance de l\u2019identit\u00e9 du prospect cible. Qu'est-ce qui les motive et comment donnent-ils suite \u00e0 leur d\u00e9cision d'achat ?<\/p>\n<p>A cet \u00e9gard, le processus d\u2019achat B2B a beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es. Cela s'explique par le fait que les prospects doivent absolument comprendre l'information. C'est-\u00e0-dire les d\u00e9tails qui leur sont donn\u00e9s avant qu'ils n'engagent un repr\u00e9sentant commercial.<\/p>\n<p>Il y a les 3 \u00e9tapes du parcours du client, qui se d\u00e9composent comme suit :<\/p>\n<ul>\n<li><strong>D\u00e9couverte de son besoin :<\/strong> \u00ab Je suis conscient de mon probl\u00e8me et je cherche une solution \u00bb.<\/li>\n<li><strong>Consid\u00e9ration :<\/strong> \u00ab Je sais nommer les diff\u00e9rentes solutions et je les compare \u00bb.<\/li>\n<li><strong>D\u00e9cision :<\/strong> \u00ab Je m\u2019assure du s\u00e9rieux du vendeur avant de passer commande \u00bb.<\/li>\n<\/ul>\n<h3><span lang=\"FR-CA\">H3 Cl\u00e9 # 2 : D\u00e9finir des objectifs cibl\u00e9s et mesurables<\/span><\/h3>\n<p>Nous vous recommandons de travailler sur vos <strong>objectifs d\u2019automatisation du marketing<\/strong> avec un niveau de d\u00e9tail suppl\u00e9mentaire. Un objectif cibl\u00e9 et mesurable est \u00e9tabli pour y r\u00e9pondre en mettant l\u2019accent sur :<\/p>\n<ul>\n<li>Il est joint \u00e0 votre feuille de route (strat\u00e9gie globale).<\/li>\n<li>Communique clairement le r\u00e9sultat \u00e0 atteindre (qui, quoi, combien, quand).<\/li>\n<li>Vous permet de d\u00e9terminer la meilleure m\u00e9thode pour y parvenir.<\/li>\n<li>Vous indique quand il est atteint.<\/li>\n<\/ul>\n<p>Notre m\u00e9thode pr\u00e9f\u00e9r\u00e9e (et celle que nous utilisons) pour fixer les buts est l\u2019acronyme d\u2019objectifs SMART. Nous l'utilisons pour : <strong>Sp\u00e9cifiques, mesurables, r\u00e9alisables, r\u00e9alistes et limit\u00e9s dans le temps.<\/strong><\/p>\n<h3><span lang=\"FR-CA\">Cl\u00e9 # 3 : Aligner l\u2019\u00e9quipe marketing sur l\u2019\u00e9quipe commerciale<\/span><\/h3>\n<p>Si l\u2019un des <strong>objectifs de l\u2019automatisation du marketing<\/strong> est d\u2019am\u00e9liorer la productivit\u00e9. Cependant, il s'agit aussi principalement de g\u00e9n\u00e9rer des prospects qualifi\u00e9s pour la vente. Et cela passe par un processus d'achat coh\u00e9rent et synergique.<\/p>\n<p>Un aplatissement des crit\u00e8res de qualification est donc souvent plus que n\u00e9cessaire. De cette fa\u00e7on, on peut s'entendre sur la d\u00e9finition du client potentiel et du client id\u00e9al.<\/p>\n<p>Posez des questions \u00e0 propos de :<\/p>\n<ul>\n<li>Les crit\u00e8res inclusifs et exclusifs d\u2019un contact pour \u00eatre consid\u00e9r\u00e9 comme prospect qualifi\u00e9 (ou non)<\/li>\n<li>Qu\u2019est-ce qu\u2019une piste du point de vue des ventes et du marketing ?<\/li>\n<li>Quels sont les d\u00e9clencheurs d\u2019un contact de prospects ? D\u2019un prospect \u00e0 un prospect qualifi\u00e9 ?<\/li>\n<\/ul>\n<p>A la fin de votre <strong>campagne d\u2019automatisation du marketing<\/strong>, nous vous recommandons fortement d\u2019analyser votre performance. Vous n\u2019avez plus d\u2019excuse pour ne pas le faire puisque votre <strong>outil d\u2019automatisation du marketing g\u00e9n\u00e8re automatiquement des rapports<\/strong> pour toute votre campagne.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.asklogix.com\/contact\/\"><strong>N'h\u00e9sitez pas \u00e0 nous contacter si vous souhaitez en savoir plus et d\u00e9couvrir nos services<\/strong><\/a><a href=\"https:\/\/www.asklogix.com\/contact\/\"><br \/>\n<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2228 aligncenter\" src=\"https:\/\/www.asklogix.com\/wp-content\/uploads\/asklogix.png\" alt=\"\" width=\"249\" height=\"79\" \/><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L'\u00e9laboration\u00a0d'une strat\u00e9gie du marketing r\u00e9ussie est un \u00e9l\u00e9ment essentiel du fonctionnement d'une entreprise. C'est pourquoi, chez Asklogix, nous avons pris le temps d'en parler. Parce qu'une bonne strat\u00e9gie fera la diff\u00e9rence dans tout ce que vous entreprenez. Rejoignez-nous pour d\u00e9couvrir les 3 cl\u00e9s d'une strat\u00e9gie du marketing r\u00e9ussie. Commen\u00e7ons ! S\u00e9duire les investisseurs, pour les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[62],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation-services-financiers","tag-marketing-automation-hedge-funds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 cl\u00e9s d&#039;une strat\u00e9gie du marketing r\u00e9ussie | Asklogix<\/title>\n<meta name=\"description\" content=\"Nous pr\u00e9sentons les 3 cl\u00e9s d&#039;une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. 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