{"id":1861,"date":"2019-03-29T01:49:18","date_gmt":"2019-03-29T00:49:18","guid":{"rendered":"https:\/\/www.asklogix.com\/?p=1861\/"},"modified":"2022-07-26T23:24:49","modified_gmt":"2022-07-26T21:24:49","slug":"3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds","status":"publish","type":"post","link":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/","title":{"rendered":"Une strat\u00e9gie r\u00e9ussie de Marketing Automatis\u00e9 pour les Gestionnaires d\u2019Actifs"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1490 alignright\" src=\"https:\/\/www.asklogix.com\/wp-content\/uploads\/slide3-300x218.png\" alt=\"Solutions CRM\" width=\"300\" height=\"218\" srcset=\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/slide3-300x218.png 300w, https:\/\/www.360asklogix.com\/wp-content\/uploads\/slide3.png 446w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>L&rsquo;\u00e9laboration\u00a0d&rsquo;une<strong> strat\u00e9gie du marketing r\u00e9ussie<\/strong> est un \u00e9l\u00e9ment essentiel du fonctionnement d&rsquo;une entreprise. C&rsquo;est pourquoi, chez Asklogix, nous avons pris le temps d&rsquo;en parler. Parce qu&rsquo;une bonne strat\u00e9gie fera la diff\u00e9rence dans tout ce que vous entreprenez. Rejoignez-nous pour d\u00e9couvrir les 3 cl\u00e9s d&rsquo;une <strong>strat\u00e9gie du marketing r\u00e9ussie<\/strong>. Commen\u00e7ons !<\/p>\n<h2>S\u00e9duire les investisseurs, pour les fonds d\u2019investissement, n\u2019est pas une t\u00e2che facile<\/h2>\n<p>Et Internet et les r\u00e9seaux sociaux ont boulevers\u00e9 les attentes et les comportements des <a href=\"https:\/\/www.asklogix.com\/fr\/onboarding-client-pour-les-services-financiers\/\">investisseurs<\/a>. L\u2019investisseur pr\u00e9f\u00e8re maintenant effectuer ses propres recherches et n\u2019appr\u00e9cie pas les <strong>sollicitations commerciales<\/strong> qui ne tombent jamais au bon moment.<\/p>\n<p>Pour relever ce d\u00e9fi, vous devez mettre en place <strong>une strat\u00e9gie de marketing entrant pertinente<\/strong>. En d&rsquo;autres termes, le contenu \u00e9ducatif et persuasif sera l&rsquo;\u00e9l\u00e9ment central.<\/p>\n<p>L\u2019objectif est double :<\/p>\n<ul>\n<li>Attirez l\u2019attention de l\u2019acheteur en faisant des recherches sur Internet.<\/li>\n<li>Nourrir vos prospects en pensant \u00e0 l\u2019amener \u00e0 maturit\u00e9.<\/li>\n<\/ul>\n<p>Quelques cl\u00e9s essentielles pour r\u00e9ussir votre op\u00e9ration de charme avec le <a href=\"https:\/\/www.pardot.com\/what-is-marketing-automation\/\">Marketing Automation<\/a> sont :<\/p>\n<h3><span lang=\"FR-CA\">Cl\u00e9 # 1 : Comprendre le comportement du client<\/span><\/h3>\n<p>Il est important d&rsquo;int\u00e9grer la notion de comportement d&rsquo;investissement plus large dans votre strat\u00e9gie. C&rsquo;est parce que c&rsquo;est une notion fondamentale \u00e0 laquelle on ne peut \u00e9chapper. Lorsque nous parlons de \u00ab comportement \u00bb, nous entendons la connaissance de l\u2019identit\u00e9 du prospect cible. Qu&rsquo;est-ce qui les motive et comment donnent-ils suite \u00e0 leur d\u00e9cision d&rsquo;achat ?<\/p>\n<p>A cet \u00e9gard, le processus d\u2019achat B2B a beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es. Cela s&rsquo;explique par le fait que les prospects doivent absolument comprendre l&rsquo;information. C&rsquo;est-\u00e0-dire les d\u00e9tails qui leur sont donn\u00e9s avant qu&rsquo;ils n&rsquo;engagent un repr\u00e9sentant commercial.<\/p>\n<p>Il y a les 3 \u00e9tapes du parcours du client, qui se d\u00e9composent comme suit :<\/p>\n<ul>\n<li><strong>D\u00e9couverte de son besoin :<\/strong> \u00ab Je suis conscient de mon probl\u00e8me et je cherche une solution \u00bb.<\/li>\n<li><strong>Consid\u00e9ration :<\/strong> \u00ab Je sais nommer les diff\u00e9rentes solutions et je les compare \u00bb.<\/li>\n<li><strong>D\u00e9cision :<\/strong> \u00ab Je m\u2019assure du s\u00e9rieux du vendeur avant de passer commande \u00bb.<\/li>\n<\/ul>\n<h3><span lang=\"FR-CA\">H3 Cl\u00e9 # 2 : D\u00e9finir des objectifs cibl\u00e9s et mesurables<\/span><\/h3>\n<p>Nous vous recommandons de travailler sur vos <strong>objectifs d\u2019automatisation du marketing<\/strong> avec un niveau de d\u00e9tail suppl\u00e9mentaire. Un objectif cibl\u00e9 et mesurable est \u00e9tabli pour y r\u00e9pondre en mettant l\u2019accent sur :<\/p>\n<ul>\n<li>Il est joint \u00e0 votre feuille de route (strat\u00e9gie globale).<\/li>\n<li>Communique clairement le r\u00e9sultat \u00e0 atteindre (qui, quoi, combien, quand).<\/li>\n<li>Vous permet de d\u00e9terminer la meilleure m\u00e9thode pour y parvenir.<\/li>\n<li>Vous indique quand il est atteint.<\/li>\n<\/ul>\n<p>Notre m\u00e9thode pr\u00e9f\u00e9r\u00e9e (et celle que nous utilisons) pour fixer les buts est l\u2019acronyme d\u2019objectifs SMART. Nous l&rsquo;utilisons pour : <strong>Sp\u00e9cifiques, mesurables, r\u00e9alisables, r\u00e9alistes et limit\u00e9s dans le temps.<\/strong><\/p>\n<h3><span lang=\"FR-CA\">Cl\u00e9 # 3 : Aligner l\u2019\u00e9quipe marketing sur l\u2019\u00e9quipe commerciale<\/span><\/h3>\n<p>Si l\u2019un des <strong>objectifs de l\u2019automatisation du marketing<\/strong> est d\u2019am\u00e9liorer la productivit\u00e9. Cependant, il s&rsquo;agit aussi principalement de g\u00e9n\u00e9rer des prospects qualifi\u00e9s pour la vente. Et cela passe par un processus d&rsquo;achat coh\u00e9rent et synergique.<\/p>\n<p>Un aplatissement des crit\u00e8res de qualification est donc souvent plus que n\u00e9cessaire. De cette fa\u00e7on, on peut s&rsquo;entendre sur la d\u00e9finition du client potentiel et du client id\u00e9al.<\/p>\n<p>Posez des questions \u00e0 propos de :<\/p>\n<ul>\n<li>Les crit\u00e8res inclusifs et exclusifs d\u2019un contact pour \u00eatre consid\u00e9r\u00e9 comme prospect qualifi\u00e9 (ou non)<\/li>\n<li>Qu\u2019est-ce qu\u2019une piste du point de vue des ventes et du marketing ?<\/li>\n<li>Quels sont les d\u00e9clencheurs d\u2019un contact de prospects ? D\u2019un prospect \u00e0 un prospect qualifi\u00e9 ?<\/li>\n<\/ul>\n<p>A la fin de votre <strong>campagne d\u2019automatisation du marketing<\/strong>, nous vous recommandons fortement d\u2019analyser votre performance. Vous n\u2019avez plus d\u2019excuse pour ne pas le faire puisque votre <strong>outil d\u2019automatisation du marketing g\u00e9n\u00e8re automatiquement des rapports<\/strong> pour toute votre campagne.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.asklogix.com\/contact\/\"><strong>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter si vous souhaitez en savoir plus et d\u00e9couvrir nos services<\/strong><\/a><a href=\"https:\/\/www.asklogix.com\/contact\/\"><br \/>\n<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2228 aligncenter\" src=\"https:\/\/www.asklogix.com\/wp-content\/uploads\/asklogix.png\" alt=\"\" width=\"249\" height=\"79\" \/><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9laboration\u00a0d&rsquo;une strat\u00e9gie du marketing r\u00e9ussie est un \u00e9l\u00e9ment essentiel du fonctionnement d&rsquo;une entreprise. C&rsquo;est pourquoi, chez Asklogix, nous avons pris le temps d&rsquo;en parler. Parce qu&rsquo;une bonne strat\u00e9gie fera la diff\u00e9rence dans tout ce que vous entreprenez. Rejoignez-nous pour d\u00e9couvrir les 3 cl\u00e9s d&rsquo;une strat\u00e9gie du marketing r\u00e9ussie. Commen\u00e7ons ! S\u00e9duire les investisseurs, pour les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[62],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation-services-financiers","tag-marketing-automation-hedge-funds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 cl\u00e9s d&#039;une strat\u00e9gie du marketing r\u00e9ussie | Asklogix<\/title>\n<meta name=\"description\" content=\"Nous pr\u00e9sentons les 3 cl\u00e9s d&#039;une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. Pour en savoir plus, lisez cet article ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 cl\u00e9s d&#039;une strat\u00e9gie du marketing r\u00e9ussie | Asklogix\" \/>\n<meta property=\"og:description\" content=\"Nous pr\u00e9sentons les 3 cl\u00e9s d&#039;une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. Pour en savoir plus, lisez cet article ici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\" \/>\n<meta property=\"og:site_name\" content=\"Asklogix\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-29T00:49:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-26T21:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"askerteam-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"askerteam-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\"},\"author\":{\"name\":\"askerteam-admin\",\"@id\":\"https:\/\/www.360asklogix.com\/#\/schema\/person\/eac355e4ee4a8f729fabc8851a9fd868\"},\"headline\":\"Une strat\u00e9gie r\u00e9ussie de Marketing Automatis\u00e9 pour les Gestionnaires d\u2019Actifs\",\"datePublished\":\"2019-03-29T00:49:18+00:00\",\"dateModified\":\"2022-07-26T21:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\"},\"wordCount\":689,\"publisher\":{\"@id\":\"https:\/\/www.360asklogix.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg\",\"keywords\":[\"Marketing Automation Hedge Funds\"],\"articleSection\":[\"Marketing Automation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\",\"url\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\",\"name\":\"3 cl\u00e9s d'une strat\u00e9gie du marketing r\u00e9ussie | Asklogix\",\"isPartOf\":{\"@id\":\"https:\/\/www.360asklogix.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg\",\"datePublished\":\"2019-03-29T00:49:18+00:00\",\"dateModified\":\"2022-07-26T21:24:49+00:00\",\"description\":\"Nous pr\u00e9sentons les 3 cl\u00e9s d'une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. Pour en savoir plus, lisez cet article ici.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage\",\"url\":\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg\",\"contentUrl\":\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg\",\"width\":275,\"height\":183,\"caption\":\"A successful marketing automation strategy for asset managers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.360asklogix.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Une strat\u00e9gie r\u00e9ussie de Marketing Automatis\u00e9 pour les Gestionnaires d\u2019Actifs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.360asklogix.com\/#website\",\"url\":\"https:\/\/www.360asklogix.com\/\",\"name\":\"Asklogix\",\"description\":\"Digital solutions for financial services\",\"publisher\":{\"@id\":\"https:\/\/www.360asklogix.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.360asklogix.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.360asklogix.com\/#organization\",\"name\":\"360Asklogix\",\"url\":\"https:\/\/www.360asklogix.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.360asklogix.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Logo-360-Asklogix.jpg\",\"contentUrl\":\"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Logo-360-Asklogix.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"360Asklogix\"},\"image\":{\"@id\":\"https:\/\/www.360asklogix.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/7802552\/admin\/\",\"https:\/\/www.youtube.com\/channel\/UCqGnm8NIIcau6NKRzlYz43Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.360asklogix.com\/#\/schema\/person\/eac355e4ee4a8f729fabc8851a9fd868\",\"name\":\"askerteam-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.360asklogix.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6459eb137ae3c3b5b655274da5b9b0e842fd37f89c9028a50cf4d2b84d22c53e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6459eb137ae3c3b5b655274da5b9b0e842fd37f89c9028a50cf4d2b84d22c53e?s=96&d=mm&r=g\",\"caption\":\"askerteam-admin\"},\"description\":\"360Asklogix, solutions CRM innovantes pour services financiers\",\"sameAs\":[\"https:\/\/www.asklogix.com\",\"https:\/\/www.linkedin.com\/company\/7802552\/admin\/\"],\"url\":\"https:\/\/www.360asklogix.com\/fr\/author\/askerteam-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 cl\u00e9s d'une strat\u00e9gie du marketing r\u00e9ussie | Asklogix","description":"Nous pr\u00e9sentons les 3 cl\u00e9s d'une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. Pour en savoir plus, lisez cet article ici.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/","og_locale":"fr_FR","og_type":"article","og_title":"3 cl\u00e9s d'une strat\u00e9gie du marketing r\u00e9ussie | Asklogix","og_description":"Nous pr\u00e9sentons les 3 cl\u00e9s d'une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. Pour en savoir plus, lisez cet article ici.","og_url":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/","og_site_name":"Asklogix","article_published_time":"2019-03-29T00:49:18+00:00","article_modified_time":"2022-07-26T21:24:49+00:00","og_image":[{"width":275,"height":183,"url":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg","type":"image\/jpeg"}],"author":"askerteam-admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"askerteam-admin","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#article","isPartOf":{"@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/"},"author":{"name":"askerteam-admin","@id":"https:\/\/www.360asklogix.com\/#\/schema\/person\/eac355e4ee4a8f729fabc8851a9fd868"},"headline":"Une strat\u00e9gie r\u00e9ussie de Marketing Automatis\u00e9 pour les Gestionnaires d\u2019Actifs","datePublished":"2019-03-29T00:49:18+00:00","dateModified":"2022-07-26T21:24:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/"},"wordCount":689,"publisher":{"@id":"https:\/\/www.360asklogix.com\/#organization"},"image":{"@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg","keywords":["Marketing Automation Hedge Funds"],"articleSection":["Marketing Automation"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/","url":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/","name":"3 cl\u00e9s d'une strat\u00e9gie du marketing r\u00e9ussie | Asklogix","isPartOf":{"@id":"https:\/\/www.360asklogix.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage"},"image":{"@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg","datePublished":"2019-03-29T00:49:18+00:00","dateModified":"2022-07-26T21:24:49+00:00","description":"Nous pr\u00e9sentons les 3 cl\u00e9s d'une strat\u00e9gie marketing r\u00e9ussie. Un logiciel de CRM peut faire la diff\u00e9rence. Pour en savoir plus, lisez cet article ici.","breadcrumb":{"@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#primaryimage","url":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg","contentUrl":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Marketing-automation.jpg","width":275,"height":183,"caption":"A successful marketing automation strategy for asset managers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.360asklogix.com\/fr\/3-cles-dune-strategie-dautomatisation-du-marketing-reussie-pour-les-hedge-funds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.360asklogix.com\/"},{"@type":"ListItem","position":2,"name":"Une strat\u00e9gie r\u00e9ussie de Marketing Automatis\u00e9 pour les Gestionnaires d\u2019Actifs"}]},{"@type":"WebSite","@id":"https:\/\/www.360asklogix.com\/#website","url":"https:\/\/www.360asklogix.com\/","name":"Asklogix","description":"Digital solutions for financial services","publisher":{"@id":"https:\/\/www.360asklogix.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.360asklogix.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.360asklogix.com\/#organization","name":"360Asklogix","url":"https:\/\/www.360asklogix.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.360asklogix.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Logo-360-Asklogix.jpg","contentUrl":"https:\/\/www.360asklogix.com\/wp-content\/uploads\/Logo-360-Asklogix.jpg","width":1920,"height":1080,"caption":"360Asklogix"},"image":{"@id":"https:\/\/www.360asklogix.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/7802552\/admin\/","https:\/\/www.youtube.com\/channel\/UCqGnm8NIIcau6NKRzlYz43Q"]},{"@type":"Person","@id":"https:\/\/www.360asklogix.com\/#\/schema\/person\/eac355e4ee4a8f729fabc8851a9fd868","name":"askerteam-admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.360asklogix.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6459eb137ae3c3b5b655274da5b9b0e842fd37f89c9028a50cf4d2b84d22c53e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6459eb137ae3c3b5b655274da5b9b0e842fd37f89c9028a50cf4d2b84d22c53e?s=96&d=mm&r=g","caption":"askerteam-admin"},"description":"360Asklogix, solutions CRM innovantes pour services financiers","sameAs":["https:\/\/www.asklogix.com","https:\/\/www.linkedin.com\/company\/7802552\/admin\/"],"url":"https:\/\/www.360asklogix.com\/fr\/author\/askerteam-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":19,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":3860,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/posts\/1861\/revisions\/3860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/media\/1987"}],"wp:attachment":[{"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.360asklogix.com\/fr\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}