Case Study : Sony Mobile 
Global Deployment of Salesforce CRM.
1. Executive Summary
Sony Mobile Communications manages commercial relationships with telecom operators, distributors, and retail partners across numerous markets worldwide.
To improve sales coordination and gain better visibility into sales activities, Sony Mobile launched a global Salesforce CRM deployment program.
360Asklogix supported the implementation of Salesforce Sales Cloud, enabling the standardization of CRM processes and structuring customer relationship management on an international scale.
2. The Challenges
Sony Mobile needed to address several issues:
- Customer and partner data fragmented across regions.
- Lack of visibility into the global sales pipeline.
- CRM processes inconsistent across markets.
3. The Solution
360Asklogix supported the international deployment of Salesforce Sales Cloud to:
- Centralize the management of telecom operator accounts.
- Standardize the tracking of sales opportunities.
- Improve sales performance reporting.
4. Impact
Following this deployment, Sony Mobile achieved the following outcomes:
| Metric | Result |
| Sales Pipeline Visibility | Better visibility into global sales opportunities. |
| CRM Process Harmonization | Harmonization of CRM processes across regions. |
| Sales Team Coordination | Improved coordination between sales teams. |
| Overall Outcome | A unified Salesforce CRM platform enabling Sony Mobile to more effectively manage its international sales activities. |
