Case Study : Total 
Harmonizing a Global CRM Program with Salesforce.
1. Executive Summary
The Marketing & Services division of TotalEnergies manages a global network of service stations, business partners, and B2B customers.
To improve customer relationship management and harmonize commercial processes, the company launched a global Salesforce-based CRM harmonization program.
360Asklogix supported this program by providing expertise in program governance and CRM harmonization.
2. The Challenges
The division operates in numerous countries with different systems and processes:
- Multiple local CRM tools.
- Inconsistent commercial processes.
- Limited global visibility on commercial activities.
3. The Solution
360Asklogix supported the deployment of a global Salesforce-based CRM framework, including:
- A standardized CRM model.
- An international program governance.
- Local adaptation to market needs.
4. Impact
Following this initiative, the following outcomes were achieved:
| Metric | Result |
| CRM Harmonization | Harmonization of CRM processes. |
| Pipeline Visibility | Better visibility on the global pipeline. |
| HQ & Country Collaboration | Strengthened collaboration between headquarters and country teams. |
| Overall Outcome | A harmonized Salesforce CRM framework supporting the digital transformation of TotalEnergies' Marketing & Services activities. |
