Mercedes-Benz 
Optimizing Customer Relationships and Dealer Network Management with Salesforce.
1. Executive Summary
Mercedes-Benz wanted to improve customer relationship management and strengthen collaboration with its global dealer network.
360Asklogix supported the implementation of a Salesforce platform (Sales Cloud and Service Cloud) to centralize customer data and better manage commercial activities.
2. The Challenge
Mercedes-Benz faced several operational challenges:
- Customer data fragmented across dealerships and regional systems.
- Limited visibility into sales pipelines.
- Customer journeys managed across multiple, disconnected systems.
The Goal: A centralized CRM platform to manage leads, accounts, and customer requests across the dealer network.
3. The Solution
360Asklogix deployed a Salesforce platform enabling:
- Centralized management of leads, accounts, and opportunities.
- Improved tracking of dealer performance.
- Management of customer requests through Service Cloud.
4. Impact
Following the Salesforce rollout, Mercedes-Benz achieved the following outcomes:
| Metric | Result |
| Customer Visibility | Consolidated view of the customer journey. |
| Sales Visibility | Better visibility into commercial activity. |
| Network Collaboration | Stronger collaboration between headquarters and the dealer network. |
| Overall Outcome | A centralized Salesforce platform enabling Mercedes-Benz to strengthen the management of its customer relationships and dealer network. |
