Salesforce is one of the largest and most popular cloud platform providers in the world. Their marketing automation, customer relationship management (CRM), and other software give them a ton of advantages over their competitors that their customers love.

But what are those advantages, exactly? Below you will discover the 3  factors that are most important.

#1. Customer information
One of the biggest advantages of using Salesforce is the information it retrieves — both the quality and the quantity. When you use Salesforce, you can look at every individual account, contact, task, event, and opportunity that’s tied to a lead, which gives your company a lot of information before approaching potential customers.

#2. Account planning
With all of the customer information you need right at your fingertips, you — and all of the reps at your company — can make plans for accounts independently. That gives you the hands-on approach that you need to really make a connection with clients, and it also lets your reps modify their plans to achieve better results. There’s even an option in Salesforce to create to-do items so you and your reps can use lists to stay organized throughout the day.

#3. Time management
With comprehensive customer information and a wealth of planning resources at your disposal, you naturally get the benefit of outstanding time management. You have all the information you need to prioritize work for your clients, and that means you can also organize tasks for different accounts according to that same criteria.

Financial services customer relationship management (CRM) software provides users with a centralized base from which to conduct all customer-centric activities. Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies leverage financial services CRM software to create, build, maintain, and strengthen customer relationships. Customers are the lifeblood of the financial services industry, so ensuring that those relationships are strong is vital to the success of an institution. Financial services professionals use financial services CRM software to coordinate client outreach, manage documentation, conduct account analysis, schedule meetings, build and maintain sales pipelines, carry out know your customer (KYC) verification, and more. Financial services CRM software integrates with other financial services software including financial research software and investment portfolio management software. Solutions in this category also import contact databases and integrate with accounting software.

CRM stands for Customer Relationship Management. It's a technology used to manage interactions with customers and potential customers. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability.

Wealthbox is a modern CRM for financial advisors that offers a simple, social and collaborative wealth management platform. Wealthbox keeps businesses connected with their clients, prospects, and staff with ease.

Artificial intelligence in finance is transforming the way we interact with money. AI is helping the financial industry to streamline and optimize processes ranging from credit decisions to quantitative trading and financial risk management.

According to the Bureau of Labor Statistics (BLS), the employment outlook for the finance industry is expected to grow at a . 9 percent rate of change every year. While this appears insignificant, it is actually a moderate growth percentage when compared with all other industry sectors.

CRM assists banks in sales management with its sales module. It helps you identify and convert leads into prospective customers. CRM assists in the acquisition of new customers through the use of past track records and value they brought to the bank. CRM makes the efforts of marketing department more productive.

Providing an excellent customer experience is important for any company, but it’s crucial in the financial services industry. Customers today have access to hundreds of options when deciding who will care for their money, and institutions compete for customers by offering lower fees, higher returns, and new digital services. As banking services become commoditized, how do financial institutions differentiate to keep existing customers while attracting new ones? Quality of customer experience has emerged as a top driver of choice and on-going retention, and if consumers are unhappy, they will switch providers. In a recent Qualtrics survey of more than 550 banking customers, poor service and poor financial advice emerged as top reasons why people leave their banks and credit unions. While lower fees may help in the short-term, addressing poor customer experience could be much more impactful in the long-term. 69% of customers surveyed listed poor services as the primary reason for leaving, with 56% indicating the bank could have changed their mind if any attempt had been made to salvage the relationship.

Insurance sector competition makes CRM for insurance companies a necessity. Customer relationship management (CRM) encompasses the strategies, methods and tools used to evaluate customer behavior and interactions to cultivate positive customer relationships.